Writing
On the decisions audio and media leaders actually face — formats, boards, platforms, and how to test a move before committing to it. No newsletter, no pop-ups. Just the writing.
Heidrick & Struggles’ Board Monitor US 2026 shows the best boards loading up on “day-one directors” while 42% admit they’re not built for the future. Audio’s boards share the blind spot.
A few minutes with the CEO of NGroup — NRJ, Nostalgie, Chérie — on using a panel of 100 modelled listener personas as an everyday decision tool.
39% of weekly podcast listeners now name YouTube as their primary platform. Spotify is at 20. Apple is at 11. The structural mismatch — not the content — is what’s holding broadcasters back.
Stations rarely fail because the new format is wrong. They fail because the decision to flip was made on the wrong question.
The long view: decision clarity, signal over noise, brand as a fingerprint — and a word about AI.
If a piece here maps to a decision on your desk, the fit call is the fastest way to find out whether it can be tested.
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