Field notes from the operator side of the table.
Essays, decision briefs, studies, and talk recaps for CEOs and owner-operators of audio and media businesses. Published roughly every two weeks — no newsletter, no pop-ups, just the writing.
YouTube just became radio’s biggest podcast partner. Most stations still have it filed under social media.
39% of weekly podcast listeners now name YouTube as their primary platform. Spotify is at 20. Apple is at 11. The structural mismatch — not the content — is what’s holding broadcasters back this quarter.
Read essay →
The three questions I ask before any format flip.
Stations rarely fail because the new format is wrong. They fail because the decision to flip was made on the wrong question. Here are the three I make leadership answer first.
Read essay →Nothing under this filter yet — new pieces drop every two weeks.
If a piece here lands, the call is faster.
The writing is the warm-up. The Sprint is where we actually pressure-test the decision in front of you. 20 minutes, no pitch.