Your business pays for every month of drift. Ship growth, not decks.
You own or run a mid-sized broadcaster, publisher, or audio business. You don’t have €5M for McKinsey, and you wouldn’t spend it if you did. What you need is a 90-day program that compounds — audience, revenue, defensibility — and a Decision Sprint for the calls that can’t wait.
When the plateau is real and expensive.
Revenue plateau
Numbers flat for three quarters. Team split between “push harder” and “pivot”. Evidence-based tie-breaker needed.
Format & content decisions
Keep the flagship, flip it, or spin it off — tested with real listeners before the money moves.
Monetization pivot
Ads to subscriptions, free to bundle, linear to on-demand — with a P&L that still works.
Defending against a larger competitor
A group is encroaching on your market. Your move has to land — you don’t get a second shot.
Preparing for sale or investment
Structuring the business and the narrative so buyers or investors see what’s defensible, not what’s lucky.
Succession & second act
Passing the business on, or stepping out, with the strategy locked in before the handover.
A program built to compound.
Three tranches. Monthly experiments. Weekly scoreboards. Each month has to justify the next.
Baseline & Bets
Audit the full operation: audience, revenue, content, team, tech. Identify the three bets that move the needle in 90 days.
- Audience & monetization diagnostic
- Competitive benchmark in your market
- Three prioritized experiments + success metrics
Test & Learn
Run the three experiments on MusicDatak and MediaDatak, testing each one against real audience response. Kill what isn’t working. Double down on what is.
- Weekly scoreboard, weekly decisions
- Experiment results reviewed with you live
- Format, monetization, and content iterations
Lock & Ship
Codify what worked into your operating model. One-page quarterly plan. A playbook your team can run without me.
- Measured revenue and retention impact
- Next-quarter plan with owners and targets
- Optional retainer hand-off for advisory
Smaller shops. Measured outcomes.
Fixing the music playlist so the station sounds consistent and modern.
“People stopped arguing title-by-title — we had a clear plan.”
NDA · 2024Making local news feel faster, clearer, and more useful day to day.
“The news sounded local again — less generic, more essential.”
NDA · 2023Helping sales grow revenue without annoying listeners.
“Sales stopped selling ‘anything.’ We sold a few good things repeatedly.”
NDA · 2024A partner who has been on your side of the table.
Operating experience, not slideware.
I’ve run stations and scaled groups. When the revenue line dips and the team wants answers on Monday, I know what that room feels like.
A tight scope, in a published shape.
Fixed milestones. No open meter. Scope and timeline signed before any data changes hands.
Output your team can actually run.
No binder to shelve. A playbook, a scoreboard, and the next ninety days assigned by name — so Monday morning, your team already knows the move.
Your business pays for every month of drift.
A 20-minute fit call tells you whether the 90-day program fits, whether a Sprint makes more sense, or whether you shouldn’t hire me at all. Either way you leave with clarity.