For Giant Media Groups

The board meeting is Friday. The decision needs to hold on Monday.

You run a multi-market group. The choice in front of you — an acquisition, a format flip, a portfolio rationalization, a flagship launch — is expensive, politicized, and not reversible. You need a memo the board will sign. Not a 200-slide deck, not a junior team’s workplan — a defensible decision, stress-tested against real scenarios, delivered in two to four weeks.

Why groups bring me in

When one wrong call costs a quarter.

01

M&A readiness

Pre-deal scenario modeling: synergy reality, integration risk, revenue overlap. Before the LOI.

02

Multi-market launch testing

Format, brand, or product simulated against real audience response in each territory, before the rollout budget is committed.

03

Portfolio rationalization

Which assets to keep, flip, spin off, or sunset — modeled against a five-year horizon, not a gut call.

04

Regulatory & structural shifts

DSA, AI Act, licensing, carriage deals — translate the policy into a P&L impact and an option set.

05

Pre-commitment board memos

When the CEO needs a second opinion the board will read. One memo, one signature, one recommendation.

06

Executive team alignment

When programming, sales, and strategy are split three ways and Monday’s call is the tie-breaker.

Recent sprints for groups

Anonymized. Numeric.

Major radio group

Helping sales and the radio team work together on sponsorships.

6New sponsored segments created and scheduled at fixed times
+14%More sponsorships sold within 2 quarters
3 weeksFrom first meeting to live on air
−22%Fewer listener complaints about “too many promos / weird interruptions”

“Sales got things they could sell. The station kept sounding like itself.”

NDA · 2024
Multi-market radio network

Making two music stations sound clearer and more different from competitors.

2 stationsMusic offer rebuilt and clearly separated
+0.6Audience share increase after things settled
30 daysFrom review to changes live on air
−18%Less constant changing of songs while keeping it fresh

“Listeners could tell what we stood for again.”

NDA · 2023
Media group · radio + digital

Putting all music signals in one place so teams decide faster.

8 sourcesCombined (streaming, social, and radio play data) into one view
−40%Faster decisions on what songs to add or push
12 weeksFrom planning to rollout
2 marketsTested before expanding

“It didn’t replace people. It helped them decide with confidence.”

NDA · 2022
How the Sprint fits a group

One lane, the express one.

FIT CALL

20 minutes. No pitch.

You describe the decision. We test whether a Sprint fits. Under NDA from the first message.

SOW

3 days

Scope, timeline, deliverable. Signed before any data changes hands.

SPRINT

2–4 weeks

One PM, one Samuel, your core team. Weekly check-ins with the CEO or Chair.

HANDOFF

Day 21

Board memo. Recommendation deck. 30-day plan with owners. Q&A with the board if requested.

If the decision is board-level,
the conversation is 20 minutes.

Under NDA from the first message. A fit call tells you whether the Sprint is the right shape for your decision — and if not, what is.