Biography
Samuel Zniber
Started in radio at fifteen. Spent 30 years helping media leaders make calls they can defend.
Radio from day one.
Samuel walked into NRJ France in 1985, at fifteen years old. He moved through production, on-air work, and leadership positions fast, building a rare combination of creative instinct and operational discipline that would define everything to come.
One principle from those early years still drives his work: the best decisions in audio come from understanding both sides: what listeners feel, and what the numbers actually say.
Inside the world's
biggest audio companies.
Samuel has held senior programming and management roles at RTL Group, NRJ Group, Lagardère Active, Chrysalis, and ARN iHeartRadio, working across major radio markets in France, the UK, Australia, Brazil, Canada, and the United States.
That range gives him something most advisors don't have: a practical understanding of how audience behavior shifts by culture, platform, and moment, and how strong brands stay consistent while still evolving.
Building the tools
he wished he'd had.
Today, Samuel is the Founder and CEO of MusicDatak, a France-based SaaS platform that helps radio teams figure out what listeners actually enjoy, what makes them stay, and what drives them away. MusicDatak supports stations in more than 20 countries.
In parallel, he leads MediaDatak, where his team builds pre-launch simulations that let broadcasters, podcast networks, and television providers test content, formats, and campaigns in realistic environments, before going live.
Both tools share a philosophy: test the move before you spend the money. No personal data collection. No vanity dashboards. Just honest signal about what will work and what won't.
MusicDatak
Music research and real-time listener feedback for radio teams across 20+ countries.
MediaDatak
Pre-launch simulation for broadcasters, podcast networks, and television providers.
Executive education.
International perspective.
Samuel has completed executive programs at Harvard Business School (Harvard & Bertelsmann Executive Program, one of 40 selected from Bertelsmann, owner of RTL Group and M6), Columbia Business School (Digital Marketing Strategy), HEC Paris (Managing Across Cultures), and UCLA.
A regular speaker at Radiodays Europe and Radiodays Asia, Samuel is known for turning complex audience data into plain-language strategy that teams can act on immediately.
If it doesn't work on Monday morning
with a real team, it doesn't matter
how good it looks in a slide.
Book a 30-minute call. Let's talk about the decision in front of you.