About
Operator first. Adviser second.
I walked into a French radio newsroom in 1985, at fifteen — on-air at NRJ Group. Everything on this site rests on what came after: operator roles inside the world’s biggest audio companies, then an advisory practice built on testing decisions instead of debating them.
The record
Station-level roles at Fun Radio, RTL2, and RFM led into group operator roles — RTL Group and Lagardère in France, Chrysalis in the UK, ARN iHeartMedia in Australia. Format rollouts, M&A integration, turnarounds, and multi-market launches, done from the inside with a P&L on my name. 30+ years in media leadership; 200+ engagements delivered across 30+ markets.
- 1985
- On-air at NRJ Group at fifteen, then production, then programming leadership. I learned the job on the microphone side before ever writing a strategy memo.
- 1994
- Programming and content leadership — music, format, and talent decisions across European and Atlantic markets. Regular speaker since at Radiodays Europe and Radiodays Asia.
- 2004
- Senior group operator at Lagardère and RTL Group in France, Chrysalis in the UK, and ARN iHeartMedia in Australia.
- 2014
- Independent advisory practice for CEOs, chairs, and owner-operators of media businesses — France, Spain, Portugal, Denmark, Finland, Brazil, the US, Canada, Australia, South Africa. References shared after a fit call.
- 2020
- Founder of MusicDatak and MediaDatak — simulation platforms that test a decision against how real listeners, users, and clients would respond, before the first euro of rollout is spent. MusicDatak supports stations in more than 20 countries. Research collaboration with François Pachet (former Spotify Creator Tech Research Lab).
Why it works this way
Dashboards tell you what people did. They rarely tell you what people felt — and feeling is what predicts whether the next move will hold. The platforms exist to close that gap: MusicDatak for audio, MediaDatak for multi-format media. AI sits under the hood. It never leads the memo. No personal data collection, no vanity dashboards — just signal about what will work and what won’t.
- Outcome before output
- Every engagement is framed around a signed board decision, a measurable revenue lift, or a specific risk avoided. No 200-slide strategy decks.
- Discreet by practice
- Clients are named with permission; numbers are anonymized when shared.
- Small on purpose
- No junior team, no pyramid, no subcontracting. You get me, the instruments, and an output your team can run without me. A small number of engagements a year — if I can’t be useful, I say so on the first call.
Education
- Harvard Business School — Harvard & Bertelsmann Executive Program, one of 40 selected from Bertelsmann, owner of RTL Group and M6
- Columbia Business School — Digital Marketing Strategy
- HEC Paris — Managing Across Cultures
- UCLA Anderson School of Management
Talk it through.
Bring the move you’re weighing. If it can be tested, I’ll tell you how — and if I can’t be useful, I’ll say so on the call.
Book a fit call