Operator first. Adviser second.
I run the problem before I write about it. 30+ years in media, 30+ markets, 200+ engagements. I was an operator first — at ARN iHeartMedia in Australia, Chrysalis in the UK, Lagardère and RTL Group in France — before I became the person leaders call when they have one decision they cannot afford to get wrong. Operator and strategic-advisor work across France, Spain, Portugal, Denmark, Finland, Brazil, USA, Canada, Australia, South Africa and others. The work today is a Decision Sprint, a 90-Day Program, or a board retainer — nothing else.
Boards don’t need another deck.
They need a short, defensible memo — written by someone who has already run the problem — in time to act.
Consultants write reports. I write memos.
A board reads what fits on the plane. One memo your chair can hold in one hand beats a document no-one finishes. Every memo is one recommendation, the ranked alternatives, and the numbers that hold up under questioning.
Operators hear an operator.
I’ve run programming, acquisitions, turnarounds, and launches — in English and French. The language on the call matches the language in your P&L.
Data is a tool, not a headline.
My own platforms — MusicDatak for audio and MediaDatak for multi-format media — simulate how real listeners and readers would respond to the move, before a cent is spent. AI sits under the hood. It never leads the memo.
Scarcity is how I keep the work good.
A small number of Sprints and a small number of retainers each year — no more. If I can’t be useful, I say so on the fit call and point you to someone who can.
The track record, compressed.
Programming & content leadership
Music, format, and talent decisions across European and Atlantic markets. Learned the job on the microphone side before I ever wrote a strategy memo.
Group operator roles
Senior operator at Lagardère and RTL Group in France, Chrysalis in the UK, and ARN iHeartMedia in Australia. Format rollouts, M&A integration, turnarounds, and multi-market launches — done from the inside, with a P&L on my name.
Advisory practice
Decision Sprints, 90-Day Programs, and board retainers for CEOs, chairs, and owner-operators of media businesses — France, Spain, Portugal, Denmark, Finland, Brazil, the US, Canada, Australia, South Africa. Clients stay under NDA; references shared after a fit call.
Founder, MusicDatak & MediaDatak
Simulation platforms built so a Sprint decision can be tested against how real listeners and readers would respond, before the first euro of rollout is spent. Research collaboration with François Pachet (former Spotify Creator Tech Research Lab).
How I actually work.
Outcome before output.
Every engagement is framed around a signed board decision, a measurable revenue lift, or a specific risk avoided. No “strategy framework” deliverables.
Numbers before adjectives.
Every claim on this site is paired with a number or a number-backed example. If it isn’t, it doesn’t belong in a Decision Memo either.
NDA by default.
Confidentiality is the work. Clients are named with permission; numbers are anonymized. 25 years, zero leaks.
Small practice on purpose.
No junior team, no pyramid, no subcontracting. You get me, the instruments, and an output your team can run without me.
Off-ramp at day 7.
If the Sprint’s framing doesn’t hold at the end of week one, the engagement ends and you walk away whole — no obligation past the first week. That has never happened; it stays on offer.
Four more places to look.
Full biography
The long-form version: role-by-role, market-by-market, for press and procurement.
→ 02 · PerspectivePublished POV
The letter: how I think about decisions, audience data, AI, and what boards actually buy.
→ 03 · ProofCase studies & references
Three anonymized engagements with numeric outcomes, redacted deliverables, and references on request.
→ 04 · LinkedInWork history
The verified LinkedIn record: roles, dates, recommendations, and the people I’ve worked for.
→Enough about me. Your decision?
20 minutes. No pitch. Bring the question; I’ll bring the three things I’d test first.